Global TV exposure for our new World Surfing Reserve
Steven Sawyer wins the 2018 World Longboard Championship in Taiwan.Video images of the new Noosa World Surfing Reserve will be broadcast around the world, in an exciting new partnership between the NWSR and the World Surf League, the governing body of professional surfing.
WSL will screen the Noosa Reserve’s new short promotional and educational videos, produced by Tewantin-based Panga Productions, during the broadcast and webcast of the four-day Noosa Open Longboard Pro, first stop on the 2020 world longboard tour and part of the Noosa Festival of Surfing. The videos, narrated by surfing legend Layne Beachley and featuring local surfers, including Josh Constable and Harry Bryant, explain the ethos of World Surfing Reserves, the different attractions of the world class point breaks, and the code of conduct for surfing in crowded conditons.
The Noosa deal is part of WSL’s TV expansion strategy, which has seen its TV footprint grow from 20 countries in 2018 to more than 135 countries this year. That expansion includes a deal with Fox Sports in the U.S. to air more than 500 hours of programming, including live contests. In addition to broadening the distribution of its broadcasts, WSL has been broadening the mix of content that it distributes outside of event broadcasts.
The Noosa Open Longboard Pro, which will feature the best male and female longboarders in the world, kicks off on February 22, opening day of the surf festival, but WSL and the World Surfing Reserve are also working on presenting an exhibition “heritage heat” featuring legends of longboard and shortboard during the Reserve’s dedication day celebration on the afternoon of February 21. This would be followed by the official launch of the Noosa World Surfing Reserve and the opening ceremony of the 2020 Noosa Festival of Surfing.
Screenshot from the NWSR clips – Glenn Short and Russell Hughes check out perfect Tea Tree with no one out, a long time ago.
2018 world longboard champ Steven Sawyer of South Africa, a possible starter in the NWSR heritage heat next February. Photo WSL.